Achieving Competitive Advantage and Increased Profitability Through Unreasonable Hospitality

Unreasonable Hospitality, the New York Times best-seller by restauranteur Will Guidara, shares the universal business principals he applied to take his restaurant, Eleven Madison Park, from a good restaurant to the number-one restaurant in the world. Attendees will explore key concepts in "unreasonable hospitality"; their impact on customer satisfaction, staff retainment, competitive advantage and profitability; and how to successfully install those principals in medical spas. There will be an interactive activity on the customer journey advantage map, examples of how these principals positively impacted Lickstein Plastic Surgery and time for questions at the end of the presentation.